Rural development in the area of Pollino: integrated design of an "atypical" Chain. In: 118th EAAE Seminar "Rural development: governance, policy design and delivery" (Con CD-ROM). Bled, 25-27/08/2010, LJUBLJANA: Slovene Association of Agricultural Economists, ISBN: 978-961-6204-51-4

The agro-food sector is moving increasingly towards new forms of organization much more articulate and with a higher degree of coordination, whether in the form of vertical and horizontal integration both within the bargaining between players of different levels of the chain. The trend is, therefore, those released by the recent actions of the Agricultural Policy characterized by the introduction of appropriate financial instruments to the development of chain: first Integrated Projects to Chain. To this aim, an objective of this research is to study and analyze the relationship between the definition of the sector, as theorized by the economy agro-food, defining and examining the various theoretical and methodological approaches to the issue - from Malassis to a Porter - and agro-food chain as well as expected of agricultural policy interventions, starting with its Supply Chain Contracts of Decree of the Ministry of Agriculture 01/08/2003 "Policies, rules and procedures for the implementation of contracts for supply chain" to Integrated Program of Chain under the Rural Development Program (RDP) from 2007 to 2013 by region. The research, thus, will compare and evaluate the differences between theory and practice of supply chain analysis, to interpret the dynamics of vertical and horizontal coordination among agents and define the issues that most affect the ability of professionals to give added value to produced goods and to gain a competitive advantage. Thus, starting from the identification of the value chain of economic processes, the actors involved, its mechanisms of regulation and competitive strategies in the value chain, we want to arrive at a concept of an organizational pattern for rural development at local level able to integrate vertically and horizontally actors of local development. The report will cover the methodological innovation to establish a chain called "atypical": the agro-territorial chain of Pollino. This chain is located in the local production system Pollino - Lagonegrese, being recognized by the Basilicata Region in accordance with Regional Law 1/2001, which includes 27 municipalities, all in the province of Potenza, located in the south western region of Basilicata. The agro-territorial chain of Pollino goes beyond the classical approach to the sector, emphasizing multiproduct aggregation, belonging to different sectors, or a multitude of marginal producers, whose interests may not be represented within specific sectors traditionally understood, which point on the great specialist products and concentration of financial resources. It is a chain multisector or intersector that is focussing on the quality and territorial identity of the productions for which the major factor of integration and competitive advantage is in the strong relationship between companies and territory and in the social value and economic implications of agriculture protected area. Thus, having identified the needs, the vertical and horizontal relationships, the different legal profiles in the chain, the survey aims to understand how, through the agency theory and model for "Main - Agent", the relationship between actors in the chain can be improved in order to determine the increase in value added and competitive advantage, adding the theory of social welfare and public goods, which characterizes the spatial dimension. Indeed, the methodological novelty of this work will consist to the innovation of the classic concept of chain, typical of the agrarian economy, with the theories of social well-being, which in this context, represent agricultural diversification and rural development. In summary, designing a new pattern of chain that combines productivity theories, traditional economy contract, with those of social well-being and environmental economics: multifunctionality and biodiversity improved to the needs of revenue and efficiency of companies of different phases of classical chain